Kids' birthday cakes are one of the most visible, most photographed, most discussed elements of any children's party. The design lands on Instagram stories within minutes. The child's face when they see it for the first time is the moment every parent is working toward. And for families in western Sydney who need an eggless cake — whether for allergy, dietary, or religious reasons — the question is always the same: can we get the cake we actually want, not just a safe fallback?
The answer, from Num Num's Bakery, is yes. Every design below has been ordered from Harris Park or Riverstone by real Sydney parents for real kids' parties. Each is fully custom, 100% eggless, and made fresh to order. Here are the seven most popular designs, with flavour pairings and briefing tips for each.
- Order via WhatsApp: +61 425 697 725 — at least 48 hours ahead
- Send a reference image — clearer than any description
- Complex designs (3D fondant, multi-tier, rainbow layers) need 72–96 hours
- Pick up from Harris Park (daily till 10 pm) or Riverstone
The 7 Designs
The perennial favourite. A character cake is built around the birthday child's current obsession — whether that's Bluey, Peppa Pig, Spiderman, Cocomelon, a Disney princess, or a Bollywood character. The character is rendered in fondant decoration, an edible printed image, or hand-piped buttercream, and the cake is coloured to match the character's palette.
Character cakes work best when the brief is specific. "Bluey" is less useful than "Bluey — the blue heeler puppy from the cartoon, in her everyday look, on a yellow background to match her house." A reference image sent via WhatsApp is worth more than three paragraphs of description.
On the outside, a rainbow cake looks like a clean white or cream frosted cake. When cut, it reveals six layers of brightly coloured sponge — red, orange, yellow, green, blue, purple — that produce a gasp from every child at the table. The reveal moment is the reason parents order it.
Rainbow cakes are labour-intensive to produce because each coloured layer is baked separately. Allow 72 to 96 hours lead time for this design, and specify clearly in your WhatsApp message that you want "rainbow layers inside" — exterior decoration can still be anything you choose.
A smash cake is a small individual cake — typically 4 to 6 inches — given exclusively to the birthday baby to destroy. It's photographed, messily devoured with both hands, and usually accompanied by a larger cake for the adults. The smash cake moment is one of the most photographed events in a first birthday.
For a smash cake, decoration should be minimal and the cake should be soft-crumbed for easy baby-handling. Avoid hard fondant decorations. A simple cream frosting with a few sprinkles or a number candle is the typical brief. The main cake for the adults can be as elaborate as desired.
An ombré cake transitions from one colour to another — typically from deep to pale — in smooth horizontal bands of frosting. For kids' parties, this is usually themed to the party colour palette: pink to white for a princess party, blue to teal for an ocean party, or the full spectrum for a rainbow-themed event.
The ombré effect is achieved with buttercream, so it requires a relatively smooth finish from the decorator. When ordering, specify the two colours (or the gradient range) and the party theme so the decorator understands the context. This design is a strong Instagram moment without the complexity of a character or novelty design.
A number cake is shaped in the form of the child's age — a 5-year-old gets a cake in the shape of the number 5. Letter cakes spell out the child's name, or initials. These cakes typically consist of two layers of sponge cut into the shape, layered with cream, and decorated with fruit, florals, macarons, or themed toppers on top.
Number cakes are visually striking and immediately personal — there's no question whose birthday it is. The flat format (they lie horizontally rather than standing tall) also makes them easy to photograph from above, which has made them popular on social media. Specify the number, the size (feeding capacity), and the decoration style.
A sprinkle cake is covered entirely in multicoloured sprinkles — either on the exterior frosting, or as a "funfetti" effect inside the sponge itself (sprinkles baked into the batter), or both. It's chaotic, joyful, and exactly appropriate for a kids' party. No subtlety required.
The funfetti version — where the sprinkles are inside — gives the same reveal moment as the rainbow cake when the first slice is cut, but with less production complexity. Specify in your order whether you want the sprinkles inside the sponge, on the exterior, or both. Note that exterior sprinkles on cream frosting look best when picked up and served the same day.
A two-tier cake gives a kids' party the visual scale that makes it feel genuinely special. The two tiers can be matched in flavour or different — a common approach is Chocolate on the base and Strawberry on top. Decoration can be themed, character-led, or just colour-coordinated with the party palette.
Two-tier cakes are appropriate from around 30 guests upward, and they work particularly well when the birthday child wants to feel like they're having a "big kid" celebration. They also give more surface area for decoration — toppers, fondant characters, lettering, and florals all have room to breathe across two tiers.
Frequently Asked Questions
How do I brief a character cake design?
Include: character name, specific version, main colours, and whether you want a printed image or 3D fondant decoration. Send a reference image via WhatsApp. Allow at least 72 hours for custom character designs.
What is a smash cake and who is it for?
A small individual cake (4–6 inches) for a baby or toddler's first birthday. The child smashes and eats it with their hands while the family photographs the moment. Ordered alongside the main celebration cake.
Can I order a rainbow cake with different coloured layers?
Yes. Specify "rainbow layers inside" clearly in your WhatsApp order. Allow 72 to 96 hours as each coloured layer is baked separately.
How much notice for a custom kids' birthday cake?
Standard: at least 48 hours. Complex designs: 72 to 96 hours. During school holidays and long weekends, add an extra day or two.
What flavours do kids love most?
Chocolate is the most requested. Strawberry and Red Velvet for themed cakes. Vanilla is the safe all-ages choice. Rasmalai is popular with South Asian children. Mango for summer parties.
Custom eggless kids' birthday cakes — made fresh, picked up from Harris Park or Riverstone.